When is Persil not Persil? Do you know the difference?

Well it is Persil, but it is not the Persil you think it is …

Hang on, let’s start again from the beginning.

I popped into a branch of The Original Factory Shop a while back. On the shop floor there was a large display of big boxes of washing powder. There were three three brands, Surf, Ariel and Persil. The blurb on the front of the packs was not in English.

Taking a closer look I spotted the Henkel logo on the front of the Persil box.

Henkel, why does that make a difference?

Well Henkel is a German company. Henkel first introduced Persil in 1907.

Now way back in time the rights to use the Persil brand name split. Here in the UK and in Ireland Unilever ended up with the name. In most of the rest of Europe Persil is a premium Henkel brand.

Henkel and Unilever make different detergents that they each brand Persil. So the Persil you buy here is not the same product as the Henkel made one you would buy in, for example, Germany.

Reading the side of the pack in store revealed the Persil boxes in The Original Factory Shop had come from Portugal.

Anyone purchasing those imported Henkel boxes thinking they are getting the same Persil they regularly buy would be wrong. This is not the Persil you buy in Tesco or Sainsbury’s.


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