What’s that got to do with the price of bananas?

Having been a steady 68p a kilo in the supermarkets for years bananas have started creeping up in price. Here is something I wrote back in 2013 about the slightly dubious way a certain Dorset greengrocer set the price of their bananas.

For quite a while now all the big supermarkets have been charging the same price for loose bananas. Whether you have bought fair trade bananas from Sainsbury's or Waitrose, or their non fairtrade equivalent from Tesco, Asda or Morrisons they all charge 68p per kilogram.

The German supermarkets are the same, Lidl charge 68p per kilo for loose bananas.

Earlier today I popped into an independent greengrocers shop, I won't name them but they trade from premises that are very close to the Bull Hotel on East Street in Bridport.

I hadn't gone in to buy bananas but my eye did spot a hand written price ticket on them saying 68p. I looked again and saw that it actually said '<em>68p per lb and £1.50 per kg</em>'.

Now it may have just been coincidence but the cynic in me cannot help but wonder if 68p per pound was chosen because the supermarkets are charging 68p per kilogram. Could it be that they hope people in a hurry spot the 68p price tag and miss the difference in weight units?

Much is made of buying from local high street shops and I sympathise, but 1kg is 2.2lb, so 68p per pound is 220% the price of the supermarket bananas at 68p per kilogram. No wonder we buy the everyday staples from the big boys like Asda and Morrisons.

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