Who Makes Lidl Simply Sumptuous Special Muesli?

The article below was first published in April 2014. In an article in the Dorset Echo in April 2018 it was reported that Dorset Cereals could leave Dorchester and move production to Poole.

Confession time, I eat muesli, and I am rather partial to the luxury own brand muesli’s in the shiny packets sold by Lidl as Simply Sumptuous Special Muesli.

On the BBC local news programme at 6:30 this evening they had an article on the potential takeover of the Dorchester based manufacturer Dorset Cereals. Watching the piece I spotted what looked very like the Lidl blue muesli pack front on a packing machine.

Curious I downloaded the programme on BBC iPlayer. On playing it back I paused the footage and took a screen grab which you will find below. In it the Lidl pack fronts can clearly be seen so it would seem that Lidl Simply Sumptuous Special Muesli is produced for the German supermarket chain on our own doorstep by Dorset Cereals.

Lidl Simply Sumptuous Special Muesli packets still on the roll

Dorset Cereal packets on the production line

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